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The Importance of Advertising For Outlet Malls
When developers open the doors to a new outlet mall they hope for bumper-to-bumper traffic in the parking lot and line-ups out the door. Usually there is a lot of excitement around a new mall opening from local press and excited residents eager to read more »
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What Retailers Are Needed In Order To Develop An Outlet Center?
We are often asked what retailers are needed in order to develop a center. While there are many successful outlet centers that have retailers in common, there is no one model, or retailer, that will completely determine the success of a development read more »
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Can Multi-Level Centers Work For Outlet Malls?
Are two-story and multi-level layouts starting to come into vogue for outlet malls? The typical outlet mall layout is a one level, outdoor or open-air center with few amenities. The design is distinct from other shopping malls. Lately we are seeing read more »
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Outlet malls in Canada
The retail outlet industry in Canada is booming right now, and it is showing no signs of slowing down. By the end of this year the gross leasable area in the country will double, bringing the total number of outlet malls from 6 to 9, with more deve read more »
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The Expansion of Outlet Malls In China
The recent economic slowdown in China has caused a decline in sales of high-end goods and luxury items. The market known for its love of brand names and status symbols has caught on to another trend, though. Outlet malls are starting to pop up read more »
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International Shoppers & The Outlet Market
Outlet shopping is more and more en vogue in metro areas around the country, and even around the world. The term itself has changed meaning for shoppers here and abroad. Due to an influx of international visitors in certain areas, outlets are benef read more »
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Online Outlets vs. Brick & Mortar
Everyone has heard of Amazon. We have gone beyond Black Friday after Thanksgiving and now have Cyber Monday. Online shopping is growing at an astounding rate and will continue to do so. Outlet shopping centers cannot be left behind as digital shopp read more »
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Who Shops at Outlets & Why?
It used to be that outlet malls were considered an attraction for the “lower class”. Affluent consumers would never be seen at an outlet mall; they don’t have to worry about being able to afford the real thing. And those aspiring read more »
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Social Media in the Outlet Space
The popularity of social media has changed the internet. Online social networks continue to change the way people connect, do research, and share information. Brands as well as individuals have the ability to extend their reach, exposure, and lever read more »
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Growth Trends: Outlets vs. Malls
The past decade has seen growth levels in traditional mall development stagnate, while the development of outlet shopping centers has significantly increased. What has caused the shift in the market, and how can savvy entrepreneurs best position them read more »