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  • The Importance of Advertising For Outlet Malls

    Posted on September 8, 2014 in Blog By Was Group

    When developers open the doors to a new outlet mall they hope for bumper-to-bumper traffic in the parking lot and line-ups out the door. Usually there is a lot of excitement around a new mall opening from local press and excited residents eager to read more »
  • Can Multi-Level Centers Work For Outlet Malls?

    Posted on July 17, 2014 in Blog By Was Group

    Are two-story and multi-level layouts starting to come into vogue for outlet malls? The typical outlet mall layout is a one level, outdoor or open-air center with few amenities. The design is distinct from other shopping malls. Lately we are seeing read more »
  • Outlet malls in Canada

    Posted on July 7, 2014 in Blog By Was Group

    The retail outlet industry in Canada is booming right now, and it is showing no signs of slowing down. By the end of this year the gross leasable area in the country will double, bringing the total number of outlet malls from 6 to 9, with more deve read more »
  • The Expansion of Outlet Malls In China

    Posted on June 26, 2014 in Blog By Was Group

    The recent economic slowdown in China has caused a decline in sales of high-end goods and luxury items. The market known for its love of brand names and status symbols has caught on to another trend, though. Outlet malls are starting to pop up read more »
  • International Shoppers & The Outlet Market

    Posted on June 19, 2014 in Blog By Was Group

    Outlet shopping is more and more en vogue in metro areas around the country, and even around the world. The term itself has changed meaning for shoppers here and abroad. Due to an influx of international visitors in certain areas, outlets are benef read more »
  • Online Outlets vs. Brick & Mortar

    Posted on June 13, 2014 in Social Media By Was Group

    Everyone has heard of Amazon. We have gone beyond Black Friday after Thanksgiving and now have Cyber Monday. Online shopping is growing at an astounding rate and will continue to do so. Outlet shopping centers cannot be left behind as digital shopp read more »
  • Who Shops at Outlets & Why?

    Posted on June 5, 2014 in Blog By Was Group

    It used to be that outlet malls were considered an attraction for the “lower class”. Affluent consumers would never be seen at an outlet mall; they don’t have to worry about being able to afford the real thing. And those aspiring read more »
  • Social Media in the Outlet Space

    Posted on May 29, 2014 in Social Media By Was Group

    The popularity of social media has changed the internet. Online social networks continue to change the way people connect, do research, and share information. Brands as well as individuals have the ability to extend their reach, exposure, and lever read more »
  • Growth Trends: Outlets vs. Malls

    Posted on May 20, 2014 in Blog By Was Group

    The past decade has seen growth levels in traditional mall development stagnate, while the development of outlet shopping centers has significantly increased. What has caused the shift in the market, and how can savvy entrepreneurs best position them read more »
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