Our Team: about: Factory outlet leasing. real estate solutions for landlords and retailers.: The Was Group LLC

Our Team

Take some time to get to know our management team.

  • Frank J. Was, Chairman

    Email: frank@was-group.com

    Frank Was has an extensive retail background spanning over 50 years. Prior to co-founding The Was Group, Frank was a Partner at Felenstein Was & Associates, a retail consulting firm in New York. Prior to that, Frank served as President and Chief Executive Officer at Perry Ellis. In addition, Frank was an owner of Old Farmer's Almanac, a successful chain of retail stores in the US. Frank has also held a series of senior positions at Gap, Sears Roebuck & Company and Korvettes.

    Frank is a member of the Value Retail News Advisory Board, ICSC, and is a frequent guest lecturer on many retail industry topics. He is a graduate of Wagner College.

  • Jeffrey T. Was, President

    Email: jeff@was-group.com

    Jeffrey Was has an extensive retail background that spans over 20 years. Prior to co-founding The Was Group, Jeffrey served as Director of Leasing at Felenstein Was & Associates, a retail consulting firm in New York. Under Jeffrey's leadership, the Leasing Division grew from a portfolio of 3 outlet centers to 8 outlet centers, with a combined GLA of over 2 million square feet. Jeffrey was also instrumental in the development of The Outlet Shops of Grand River, AL and The Outlets at Sands, Bethlehem, PA. Over the years, Jeffrey has negotiated deals with virtually every retailer in the outlet industry, including Polo, Nike, Gap, Banana republic, Tommy Hilfiger, Calvin Klein, Under Armour, and many others.

     Prior to his real estate career, Jeffrey worked at Yamner & Company, a Wall Street brokerage firm, where he eventually rose to the position of Executive Trader.

     Jeffrey is a frequent contributor to Value Retail News, Shopping Center Business, and a member of ICSC.

    Jeff is a graduate of William Paterson University

  • Darren Was, Senior Vice President

    Email: darren@was-group.com

    Prior to co-founding The Was Group, Darren served as Leasing Representative at Felenstein Was & Associates, a retail consulting firm in New York. Darren has enjoyed a highly successful tenure in his leasing role, having completed many deals with top tier retailers in the outlet industry, including Brooks Brothers, Coach, Nine West, Jones NY, Chico's, and many others. Darren also played a vital role in the leasing assignments for The Outlet Shops of Grand River, AL and The Outlets at Sands, Bethlehem, PA. Darren is also actively involved in the firm's Retailer Representation Division, where he oversees the firms retail clients. Prior to Felenstein Was & Associates, Darren served as an Account Executive at Dial America, a marketing firm in New Jersey.

    Darren is a member of ICSC and a graduate of Albright College.

  • Brian A. Mainardi, Director of Leasing

    Email: brian@was-group.com

    Brian serves as Director of Leasing for The Was Group.  Prior to joining the firm, Brian at Pyramid Management Group, in New York.  In this role Brian had numerous responsibilities, including gathering tenant information, pro forma preparation, and generating new leads. 

    Brian is a member of ICSC and a graduate of Syracuse University with a BS in Real Estate and Finance.

  • David Silberman, Administrative Assistant

    Email: office@was-group.com

    David Silberman serves as Administrative Assistant at The Was Group. Prior to joining the firm, David was a Telesales Agent for The Walnut Street Theatre in Philadelphia, and has also held a series of positions in the digital media industry.

    David is a graduate of Temple University.

  • Holly Koetsier, Account Assistant

    Email: assistant@was-group.com

    Holly Koetsier serves as an Account Assistant at The WAS Group, where she plays an intricate role in assisting the firm’s clients.  Holly is also responsible for facilitating the daily operations at the firm.  Prior to joining the firm, Holly worked at The Valley Hospital, where she held the position of office coordinator.  

    Holly has a B.A. in Business Management from Thomas State College in Trenton, NJ.

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