Social Media in the Outlet Space: Blog: Factory outlet leasing. real estate solutions for landlords and retailers.: The Was Group LLC

Social Media in the Outlet Space

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Posted on May 29, 2014 in Social Media By Was Group

The popularity of social media has changed the internet. Online social networks continue to change the way people connect, do research, and share information. Brands as well as individuals have the ability to extend their reach, exposure, and leverage in a way that has transformed marketing and advertising. Every experience is shared by a new kind of instant word-of-mouth. And brands and businesses that pay attention to the way consumers share experiences are reaping unprecedented benefits by engaging with existing and prospective customers.

What Experience Can an Outlet Offer?

The first question to ask from a brand or outlet mall perspective is what they offer consumers that they will want to share with their friends. Are consumers sharing the great deals they get on designer clothing and accessories? Will they share regardless of the offers extended online or is it important to engage them with giveaways, special promotions, and even benefits for being active on social media sites?

The typical experiences shared on social media by shoppers are things like sales events, their new outfit, and the fact that they like (or Like) a brand or location for shopping.

What Can Outlet Spaces Do on Social Media Sites?

Beyond simply having an appeal to customers who are interested in deals, social media sites allow for loyalty building. When a customer likes an outlet mall on Facebook, they usually do so because they had a good experience there or because they’ve been offered an incentive for their “Like”. But from there, consumers should be encouraged to engage. Include questions as updates so that consumers get to weigh in on things like their favorite brands (that are offered at your outlet shopping center) or even what kind of food they like to eat at the outlet mall!

Social media can help to deepen loyalty and engagement between consumers and their favorite brands. It can even allow for a much more interactive shopping experience. Brands and businesses that don’t recognize the importance of meeting consumers online and with social media do so at their own peril.

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